Apify
Client: ApifyIndustry: Web Scraping & Data Extraction
Challenge: Shifting enterprise contracting to AWS Marketplace and enabling a sales team without getting bogged down in complex portal administration.
Results: In only 4 months, starting from scratch, Awssome fully listed Apify and helped them generate over $175,000 of revenue through AWS Marketplace.
The Catalyst: Meeting Enterprise Buyers Where They Are
Apify is one of the most widely used platforms in the world for web scraping, data extraction, and browser automation. With more than 50,000 developers and a library of over 13,000 ready-to-use Actors, Apify powers the data infrastructure behind AI agents, market intelligence, and automation workflows for teams of every size.
While Apify's technology has been fully deployed on AWS from day one, their rapid enterprise growth exposed a new need. Enterprise buyers have a clear preference. They want to purchase software the way their procurement teams already operate. That means buying through the AWS Marketplace, utilizing AWS co-sell support, and burning down their existing AWS spend commitments.
For Apify, moving toward a marketplace-first model was a strategic priority. Partnerships Lead Garrett Grindstaff set an ambitious internal target to transition all enterprise contracting to AWS Marketplace while building strong traction toward AWS ISV Accelerate. To make it happen, speed, simplicity, and team enablement were non-negotiable.
The Roadblock: Clunky Portals and Poor Communication
Garrett had explored marketplace enablement tools in previous roles and saw firsthand how little movement those engagements actually produced.
When he took on AWS partnerships at Apify, he knew exactly what he wanted to avoid. He needed a team that communicates actively and a product designed for partnership leads, rather than one built for portal engineers. Most importantly, he needed a motion his entire sales team could plug into without friction.
The Awssome Solution: A Single-Page Co-Sell Motion
The design philosophy of Awssome clicked with Apify immediately. Where the native AWS flow requires multiple steps across different systems, Awssome reduces deal registration to a single page. Even better, co-sell is selected by default.
"I love the simplicity of it. That really helps in the end. I like the way Awssome is set up. It is kind of like one page. And once it is submitted, it is always a co-sell. Which is great."
Garrett Grindstaff, Partnerships Lead, Apify
The Impact: $175K in 4 Months and Team-Wide Adoption
The shift Awssome unlocked was not just technical. It was entirely organizational.
Before Awssome, Apify ran its AWS partnerships through a single internal champion. With Awssome's intuitive platform in place, Garrett successfully extended access across the entire sales and growth team. This created a structured go-to-market sprint alongside AWS.
The results speak for themselves. In only 4 months, starting from scratch, we listed Apify and helped them generate more than $175,000 of revenue directly through AWS Marketplace.
The platform's staged roadmap view made next steps visible at a glance, eliminating the back-and-forth communication that usually bottlenecks partnership motions at scale.
"I could see a roadmap progress aspect being super beneficial. This is where we are, this is what we have done, this is what we need to do. That would help me go faster."
Beyond the software, active Slack communication between the Awssome and Apify teams became part of the daily rhythm. It delivered exactly the kind of dedicated partner experience Garrett had been looking for.
What is Next for Apify
Apify's enterprise motion is accelerating fast. Deals are actively flowing through AWS Marketplace, the sales and growth teams are fully enabled on co-sell mechanics, and Apify is on a direct path toward AWS ISV Accelerate. This program will unlock even deeper co-sell support, priority attention from AWS reps, and an accelerated enterprise pipeline.
For a product-led platform serving tens of thousands of developers, the marketplace motion is no longer just an experiment. It is a natural, highly profitable extension of how Apify meets its enterprise buyers.
Ready to get started on AWS Marketplace in just days? Get in touch with our team today. https://www.awssome.io/contact
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