AWS Marketplace sellers in 2025 face growing competition and complex sales cycles. The right tools can help you publish faster, optimize pricing, track performance, and engage customers effectively. Here’s a quick breakdown of the top tools to streamline your operations and boost results:
- Awssome: Simplifies product listings, offers real-time analytics, and provides go-to-market support. Pricing starts at $2,999.
- Tackle Cloud GTM Platform: Automates listing management and tracks revenue. Pricing starts at $22,500 per listing.
- AWS Commerce Analytics Service: Provides programmatic access to usage, billing, and customer data. Included with AWS Marketplace.
- Dynatrace: Offers full-stack observability and AI-driven analytics for performance monitoring. Contract-based pricing.
- CorentSurPAAS MAAS: Automates migration and deployment workflows. Pricing starts at $40 for small deployments.
- AWS Marketplace List & Sell Program: Free program that accelerates co-sell opportunities and boosts contract value.
Quick Comparison
| Tool | Key Features | Pricing | Best For |
|---|---|---|---|
| Awssome | Unlimited listings, analytics, go-to-market support | $2,999–$5,999 (one-time) | Small to medium sellers |
| Tackle | Automated listings, co-sell tools, revenue tracking | $22,500+ per listing | Scaling sellers |
| AWS Commerce Analytics | Usage, billing, and customer data | Included with AWS Marketplace | Sellers needing detailed insights |
| Dynatrace | AI-driven monitoring and security | Contract-based | Performance-focused sellers |
| CorentSurPAAS MAAS | Migration automation, pricing optimization | $40+ | Migration-heavy sellers |
| List & Sell Program | Co-sell opportunities, faster listings | Free | Sellers wanting AWS support |
Key Takeaway: Start with tools like Awssome for basic needs, scale with Tackle or Dynatrace, and leverage AWS programs for co-sell opportunities. Choose based on your business size, technical needs, and growth goals.
AWS re:Invent 2024 - Maximize the potential of your AWS Marketplace listings (PEX222)
1. Awssome
Awssome is designed for AWS Marketplace sellers, offering tools to simplify product publishing and improve marketplace performance. It addresses key challenges for sellers looking to stay competitive in 2025.
Listing Management
Awssome streamlines the process of creating and managing AWS Marketplace listings, allowing sellers to publish unlimited products and create private offers effortlessly. Its built-in monitoring tool ensures compliance with Federal Trade Regulation requirements, providing a secure and efficient experience. Additionally, the platform's analytics tools help sellers boost their marketplace performance.
Analytics and Performance Tracking
Awssome provides real-time metrics, enabling sellers to make quick adjustments to their strategies and maximize their marketplace success.
Go-to-Market Support
The platform also includes a comprehensive go-to-market program, offering:
- Assistance with APN registration
- A 6-week training academy (exclusive to the Squad tier)
- Access to a dedicated go-to-market advisor
- A community platform for peer learning opportunities
Pricing Structure
Awssome’s pricing tiers are designed to meet the needs of sellers at different stages of growth:
| Feature Set | Spark ($2,999) | Squad ($5,999) |
|---|---|---|
| Product Listings | Unlimited | Unlimited |
| Private Offers | Unlimited | Unlimited |
| Analytics Dashboard | ✓ | ✓ |
| Go-to-Market Support | Basic | Advanced |
| Training Academy | – | 6-week program |
| Advisor Access | – | Dedicated |
This flexible pricing model allows sellers to expand their marketplace presence while keeping pace with industry trends. Notably, 80% of partners consider the AWS Marketplace a critical component of their co-sell strategies [1].
2. Tackle Cloud GTM Platform
Tackle provides a streamlined solution for AWS Marketplace sellers, enabling them to scale quickly without relying on additional engineering resources. By simplifying tasks like managing listings, handling transactions, and analyzing data, Tackle helps sellers focus on growth. Here's a closer look at what makes Tackle stand out and how it compares to other tools in this space.
Core Platform Features
Tackle’s foundation package equips sellers with the tools they need to succeed in the AWS Marketplace. Here's what it offers:
| Feature | Capability | Monthly Quota |
|---|---|---|
| Prospect Scans | Evaluate sales pipelines | 500 scans |
| Co-sell Submissions | Collaborate with partners | 30 submissions |
| Gross Sales Tracking | Monitor revenue | Up to $500k/year |
| Implementation Support | Technical assistance | Included |
Revenue Acceleration Tools
Tackle supports a variety of transaction types, ensuring flexibility for sellers:
- Private offers
- Agreement-based offers (ABO)
- Channel partner private offers (CPPO)
- Pay-as-you-go products
Additionally, Tackle integrates with AWS Marketplace's ACE system, providing real-time order notifications to keep sellers updated on transactions.
Success Metrics
Tackle has delivered measurable results for its users. For example:
"Getting into the ISV Accelerate Program provided us with tremendous sales support and helped us refine the co-selling process. We liken it to pouring gasoline on a fire that was already raging." - Brian Denker, Cofounder and Chief Operating Officer, Tackle [3]
One notable success story is Weka, which achieved the following milestones:
- A 20x increase in cloud-attributed pipeline
- Over 15% of total revenue now flowing through AWS Marketplace
- Saved nearly one week per month on financial reconciliation
Investment Considerations
Tackle’s pricing reflects its robust capabilities and potential for driving growth:
- Per listing: Starts at $22,500 (includes implementation)
- Tackle Prospect: $12,750 (standalone)
- Tackle Co-Sell: $20,000 per cloud (standalone)
- Foundation package: $11,250 for 12 months
With 48% of Tackle’s co-sell opportunities originating from AWS [3], the platform’s integration with Salesforce ensures smoother operations for businesses managing multiple listings. These features make Tackle a strategic choice for sellers looking to maximize their success on AWS Marketplace.
3. AWS Commerce Analytics Service
The AWS Commerce Analytics Service works alongside other AWS Marketplace tools to offer programmatic access to essential marketplace data. This includes details on usage, subscriptions, billing, and customer behavior within your AWS account.
Data Access and Delivery
The service delivers data directly to an Amazon S3 bucket, with notifications sent through Amazon SNS. Here's a breakdown of the key data categories:
| Data Type | Key Metrics Provided |
|---|---|
| Usage Reports | Insights into product usage and subscription status |
| Billing Reports | Details on revenue and payment processing |
| Customer Analytics | Patterns in buyer behavior and engagement |
Integration Capabilities
With the AWS CLI and AWS SDK for Java, you can:
- Track subscription trends, performance metrics, and billing information.
- Retrieve datasets for specific time periods, giving you flexibility in data analysis.
This service integrates smoothly with other AWS Marketplace tools to streamline operations and improve efficiency.
Important Timeline Update
Heads up: The Commerce Analytics Service (CAS) API will no longer be available after August 30, 2024 [5]. Here’s what this means:
- Legacy Reports: The traditional CSV Seller reports will be discontinued [5]. Sellers should transition to updated reporting formats well before the deadline.
- Data Access Methods: Programmatic access via AWS SDKs will be modified, requiring users to update their processes [4].
Qualification Requirements
To use this service, sellers must meet the following criteria:
- Have active AWS Marketplace Seller status.
- Comply with the AWS Marketplace Seller Terms [4].
- Own a valid AWS account with the necessary permissions.
- Set up an Amazon S3 bucket for data delivery.
These tools and insights can help sellers fine-tune their strategies for listings, pricing, and customer engagement.
4. Dynatrace
Dynatrace is a monitoring solution designed to simplify cloud management through full-stack observability, improving both product performance and customer experience.
Core Monitoring Features
| Feature | Benefit for AWS Marketplace Sellers |
|---|---|
| Full-Stack Visibility | Tracks everything from application code to end-user experience across AWS services. |
| Auto-Discovery | Automatically identifies EC2 instances using the CloudWatch API, streamlining resource tracking. |
| AI-Driven Analytics | Delivers predictive insights and automates root cause analysis for faster issue resolution. |
| Security Protection | Identifies vulnerabilities at the code level across AWS IaaS and PaaS services. |
Integration Capabilities
Dynatrace seamlessly integrates with over 100 AWS services, offering out-of-the-box compatibility and automatic instrumentation of key system components. At AWS re:Invent 2024, new features were introduced, including support for Amazon EKS Hybrid Nodes and a CloudFormation template for validating compliance with the AWS Well-Architected Framework. These updates strengthen Dynatrace’s ability to provide advanced performance monitoring and enhanced security.
Performance Impact
The platform’s capabilities lead to tangible results, as highlighted by user feedback:
"Dynatrace has put us in a terrific position to gain more metrics and value from our investment in AWS and we are now rapidly accelerating our workloads based on this confidence." [6]
Advanced Monitoring Features
Dynatrace leverages its Davis AI engine to deliver:
- Automated root cause analysis for quick troubleshooting.
- Predictive analytics to identify traffic anomalies before they escalate.
- Built-in SLO (Service Level Objective) management with detailed reporting.
Security and Compliance
With real-time application monitoring, proactive threat detection, and automatic compliance validation aligned with the AWS Well-Architected Framework, Dynatrace ensures robust security. Its collaboration with AWS has streamlined operational workflows, allowing development teams to focus on driving business growth instead of managing infrastructure.
5. CorentSurPAAS MAAS
CorentSurPAAS MAAS is a migration and automation platform specifically designed for AWS Marketplace sellers. It simplifies the migration process and optimizes operations, helping sellers achieve success in the marketplace more efficiently.
This platform offers a range of features aimed at speeding up market entry and improving operational workflows.
Key Marketplace Features
| Feature | Benefit |
|---|---|
| Rapid Commercialization | Launch applications on AWS Marketplace in as little as 48 hours |
| Automated Assessment | Create detailed feasibility reports to guide migration strategies |
| Integrated Platform | Combine over 80 tools into a single, streamlined workflow |
| Intelligent Discovery | Automatically detect and analyze server workloads for better planning |
Advanced Automation Capabilities
CorentSurPAAS MAAS automates essential AWS Marketplace tasks, making it easier for sellers to manage their operations. By integrating multiple tools into one cohesive platform, it has gained recognition from major industry leaders. Kevin Lange from HPE shares:
"HPE has used Corent SurPaaS to do scanning and discovery in large cloud migration projects. Our clients are very pleased with the quality and depth of information that SurPaaS provides them." [8]
Enterprise-Grade Performance
This platform is trusted by more than 80% of the world’s leading system integrators [8]. Christopher Kesik highlights its versatility:
"Corent has the broadest set of supported use cases in its class. All-in-one software platform that can discover, migrate, PaaSify, and SaaSify." [8]
Cost and Migration Intelligence
CorentSurPAAS MAAS starts at $40 for deployments involving more than five servers [7]. Its assessment tools generate comprehensive feasibility reports, helping sellers make informed decisions about their marketplace strategies. Additionally, the platform’s real-time metrics and automated workload identification system minimize migration disruptions, allowing sellers to expand their AWS presence with ease.
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6. AWS Marketplace List & Sell Program
The AWS Marketplace List & Sell Program provides a streamlined solution for software providers aiming to enhance their marketplace presence. Independent Software Vendors (ISVs) participating in this program see impressive results, including a 97% increase in total contract value (TCV) and generating 1.5x more private offers compared to those not enrolled [1]. Below, we explore the program’s metrics, financial advantages, and real-world success stories that highlight its effectiveness.
Program Impact Metrics
This program delivers measurable results that help ISVs thrive in the AWS Marketplace:
| Metric | Impact |
|---|---|
| Average TCV Increase | 97% higher for participants |
| Private Offer Generation | 1.5x more offers |
| Listing Publication Speed | 28% faster listing publication |
| Co-sell Close Rates | 65% higher |
| Deal Size Impact | 54% larger deals through co-sell |
Source: [1]
Key Financial Benefits
By simplifying the process of entering and scaling in the marketplace, this program supports rapid revenue growth for ISVs. It allows partners to expand their reach and focus on their core business priorities without getting bogged down by operational complexities.
Success Stories
Nick Reed, Chief Strategy Officer at Bizzdesign, shared his experience with the program:
"Leveraging the AWS Marketplace List & Sell program with CloudZone enabled Bizzdesign to seamlessly list our SaaS solution on AWS Marketplace, accelerating our time to market while ensuring compliance with AWS requirements. CloudZone's expertise simplified the onboarding process, allowing us to expand our global reach, streamline procurement, and focus on delivering value to our customers." [9]
This testimonial underscores how the program not only speeds up the listing process but also helps businesses scale efficiently while meeting AWS standards.
Advanced Features
The AWS Marketplace List & Sell Program offers several tools to simplify operations and drive success:
- Automated Pipeline Management: Integrates with APN Customer Engagements (ACE) for smoother CRM workflows [1].
- Quick Launch Technology: Simplifies procurement and renewal processes [1].
- Self-service Capabilities: Allows users to request demos and private offers with ease [10].
- Expert Support Network: Provides access to AWS SaaS Competency Partners for specialized assistance [1].
With 80% of partners identifying AWS Marketplace as a vital part of their co-sell strategy [1], the List & Sell Program has become an indispensable resource for achieving marketplace success in 2025.
Tool Comparison
Here’s a comparison table that breaks down key features, pricing models, and limitations to help you choose the right tool:
| Tool | Key Features | Pricing Model | Limitations |
|---|---|---|---|
| Awssome | • Unlimited product listings • Unlimited private offers • Analytics dashboard • Go‑to‑market support • APN registration • FTR compliance tools |
• Spark: $2,999 • Squad: $5,999 (One‑time payment) |
• Some features still in development (co‑sell opportunities, partner directory) |
| Tackle Cloud GTM Platform | • Automated listing management • Usage tracking • Revenue analytics |
Usage‑based pricing | • Complex integration process • Requires technical expertise |
| AWS Commerce Analytics Service | • Sales performance tracking • Customer insights • Revenue reporting |
Included with AWS Marketplace | • Limited customization options • Basic reporting features |
| Dynatrace | • Performance monitoring • Security compliance • Usage analytics |
Contract‑based pricing | • Higher learning curve • Resource‑intensive setup |
| CorentSurPAAS MAAS | • Automated deployment • Pricing optimization • Customer management |
Annual subscription | • Platform‑specific limitations • Complex pricing structure |
| AWS Marketplace List & Sell Program | • Co‑sell opportunities • Automated pipeline • Expert support network |
Free program participation | • Approval process required • 30–90 day review period[2] |
Additional Insights on Pricing and Features
These tools offer a range of pricing models to fit different business needs, including annual subscriptions, usage-based pricing, contract agreements, or BYOL (Bring Your Own License) options[2]. For example, participants in the List & Sell Program report higher contract values and an increase in private offers, proving the program's effectiveness[1].
Integration with AWS Marketplace
Each tool integrates with the AWS Marketplace Management Portal, enabling sellers to streamline their operations. Key features include:
- Options to submit products through the Products tab or Assets tab using a product load form
- Built-in vulnerability checks for added security
- The 'Add Version' feature for quick and easy updates
Choosing the Right Tool
The choice of tools depends on your specific business needs, technical expertise, and growth goals. By selecting the right combination of solutions, sellers can enhance their marketplace performance while maintaining operational efficiency.
Recommendations
Here’s a closer look at tailored strategies for AWS Marketplace sellers, based on market analysis and data. These insights align with the detailed tool evaluations covered earlier.
For Small and Medium-Sized Sellers
If you’re a small or medium-sized seller, Awssome Spark is a smart starting point. Priced at $2,999, it offers unlimited product listings, private offers, and essential analytics. Plus, it includes integrated go-to-market support - perfect for entering the marketplace with confidence.
For Enterprise Sellers
Enterprise sellers can unlock significant advantages with the AWS Commerce Analytics Service. This tool delivers deep insights into customer and product data, enabling sellers to close deals 50% faster and achieve deal sizes that are 4–5 times larger compared to traditional sales channels [12].
For Public Sector Focused Sellers
Public sector sellers should prioritize tools that streamline procurement. With 62% of public sector engagement now happening digitally [11], leveraging standardized contracts through the AWS Marketplace List & Sell Program is critical. Pair this with Awssome Squad's targeted support features to enhance your procurement efficiency and engagement.
Cost-Effective Recommendations
Here’s a quick guide to match your business needs with the right tools:
| Business Need | Recommended Tool | Key Benefit |
|---|---|---|
| Market Entry | AWS Marketplace List & Sell Program | Expert guidance and support |
| Basic Analytics | AWS Commerce Analytics Service | Core marketplace insights |
| Complete Solution | Awssome Spark | Comprehensive feature set |
"Working with AWS Marketplace simplifies how we fulfill for our client. We can move the software providers that we prefer to work with more easily onto customer projects using AWS marketplace provisioning."
– Kevin Jones, CEO, Rackspace Technology [12]
Start small with essential tools and scale as your business grows. Sellers who partner with AWS Marketplace and build a strong practice can see returns of up to 234% ROI [12]. With these focused strategies, sellers can effectively refine their approach and maximize marketplace success.
FAQs
What should AWS Marketplace sellers consider when selecting tools in 2025?
When gearing up to sell on AWS Marketplace in 2025, choosing the right tools can make all the difference. Start by assessing the capabilities of the tool. It should efficiently handle essential tasks like publishing products, managing pricing and billing, and engaging with customers.
Next, think about integration. The tool should work smoothly with AWS services and fit seamlessly into your existing systems without causing disruptions. Affordability is another key factor - look for tools that deliver solid features while staying within your budget. Tools that are easy to use and come with dependable support services can also boost productivity and make life easier for your team.
Finally, keep an eye on AWS Marketplace policies. Staying informed about the latest rules and opportunities ensures compliance and helps you make the most of what the platform offers. Picking the right tool isn’t just about convenience - it’s about setting yourself up for success in the AWS Marketplace.
What are the benefits of the AWS Marketplace List & Sell Program for sellers aiming to grow their presence?
AWS Marketplace List & Sell Program: Simplifying Sales for Sellers
The AWS Marketplace List & Sell Program is designed to make it easier for sellers to showcase their products and connect with a broader audience. By streamlining the process of listing and promoting products, it offers sellers a straightforward way to tap into AWS's extensive network and resources, helping increase visibility and sales potential.
Through this program, sellers gain access to automated billing systems, in-depth performance analytics, and flexible pricing options tailored to meet diverse customer needs. Additionally, it comes equipped with tools that enhance customer interaction, enabling sellers to build stronger connections and foster business growth. In short, it’s a comprehensive solution for maximizing your presence in the AWS Marketplace.
What are the benefits of using AWS Commerce Analytics for better marketplace insights?
AWS Commerce Analytics: A Game-Changer for Marketplace Sellers
AWS Commerce Analytics is designed to give AWS Marketplace sellers the tools they need to sharpen their business strategies. By delivering detailed insights into sales trends, customer behaviors, and product performance, it enables sellers to make more informed, data-backed decisions.
One standout feature is its customizable reporting, which lets you zero in on the metrics that matter most for your business goals. The inclusion of real-time analytics means you can respond quickly to shifting market conditions and adjust your strategies on the fly. Plus, with seamless integration across other AWS services, analyzing data becomes a smooth and efficient process. And thanks to its scalable infrastructure, the platform can grow alongside your business, ensuring it meets your needs no matter how much they evolve.